Drive innovation
Understand innovation trends:
Monitor
Monitor the most successful product launches, packaging, and marketing.
Understand
Understand the components required for success.
Predict
Predict when trends may reverse.
Benchmark your NPD strategy:
Monitor
Monitor subcategories showing the most growth.
Uncover
Uncover the shifts in consumer behaviour your strategy needs to address.
Refine
Refine innovation strategy to meet future needs of the market.
Track innovation across the global market:
Monitor
Monitor the most innovative product launches, packaging, and marketing across multiple geographies.
Identify
Identify consumer trends shaping the market.
Gain
Gain an early mover advantage.
Relevant Team
Richard Halstead
Chief Operating Officer Consumer Insights and Custom Analytics
Marten Lodewijks
President IWSR US
Luke Tegner
Consulting Director
John Thies
Consulting Manager
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Luke Tegner
Consulting Manager
John Thies
"IWSR are a must-have if you are going to launch a product and if you are going to look at new markets."
| Scottish global spirits company
Our solutions will help you:
Navigate change
Identify growth opportunities
Leverage consumer sentiment
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Nutmeg House,
60 Gainsford Street,
London, SE1 2NY,
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