Monitor the most successful product launches, packaging, and marketing.
Understand the components required for success.
Predict when trends may reverse.
Monitor subcategories showing the most growth.
Uncover the shifts in consumer behaviour your strategy needs to address.
Refine innovation strategy to meet future needs of the market.
Monitor the most innovative product launches, packaging, and marketing across multiple geographies.
Identify consumer trends shaping the market.
Gain an early mover advantage.
Chief Operating Officer Consumer Insights and Custom Analytics
President IWSR US
Consulting Director
Consulting Manager
Chief Operating Officer Consumer Insights and Custom Analytics
Richard Halstead is COO of Consulting and Consumer Research, calling on over 20 years' experience as a consumer behaviour expert in the global beverage industry. Richard co-founded Wine Intelligence, the market leader for wine consumer data, and led the company’s operations for 20 years, before it was acquired by IWSR in 2020.
Richard is a Certified Member of the Market Research Society and holds an MBA with distinction from London Business School.
Richard joined IWSR in December 2020 and draws on his extensive experience to develop the consumer insight and consulting functions to support and drive clients’ strategic decision making.
President IWSR US
Marten Lodewijks is the President of IWSR US, bringing a wealth of experience from strategy and insights roles at numerous Global multinationals. His expertise is in growth strategy in the beverage alcohol space, having held senior positions at SABMiller and then AB-InBev as well as Monitor Deloitte prior to that.
Marten joined in March 2023 and draws upon his deep industry expertise to develop and implement IWSR’s strategy in the critical US market.
Consulting Director
Consulting Manager
| Scottish global spirits company